App Store Rejection Response Template: What Reviewers Need
Structure a concise App Store Connect reply that states verified changes, exact navigation, evidence, and a clear request without risky claims.
What this rejection usually means
A reviewer response is operational evidence, not a sales letter. The best reply names the cited issue, states what is true in the submitted build, tells the reviewer exactly where to verify it, and avoids claims about changes that have not shipped.
Likely rejection signals
- Draft is defensive, emotional, or several paragraphs of background
- It promises future fixes while asking for approval now
- No version number, navigation path, or test credentials are included
- The reply argues from competitor approvals instead of the cited guideline
Recovery plan
- Open with the guideline and the specific reviewer observation you are addressing.
- State whether you fixed the issue or believe the submitted build already complies.
- List only verified changes in short bullets, including the build or metadata version.
- Provide numbered navigation, test credentials, and focused attachments.
- Close with one request: review the corrected build or reconsider the documented behavior.
Evidence to prepare
- Submitted build number
- Exact in-app navigation
- Dedicated reviewer credentials
- Screenshot or short recording of the disputed flow
Appeal or fix first?
Use a clarification-style reply when no product change is needed and the submitted behavior can be demonstrated directly.
Do not send the final reply until every claimed correction is present in the build or metadata available to the reviewer.
Reviewer response framework
Your response should be factual, short, and limited to the submitted build. Cover these points:
- Thank the reviewer briefly.
- Reference the guideline and observation.
- State verified changes or compliance facts.
- Give exact verification steps and request review.
Frequently asked questions
How long should the reply be?
As short as possible while still giving complete verification. A few focused paragraphs and numbered steps are often enough.
Can I attach a video?
Apple allows attachments in the message thread. A short recording can resolve a navigation or behavior misunderstanding faster than a long explanation.
Need a rejection-specific plan?
Start with the free diagnosis. The $29 Fix Pack adds the prioritized remediation plan, evidence checklist, reviewer-ready reply, and preflight.
Source: Apple — Reply to App Review messages. Platform policies change. Verify the official rule before submitting. Resubmit AI provides technical and editorial decision support, not an approval guarantee or legal advice.